Platforms
Google Ads
One of the most versatile and scalable ecosystems for managing online advertising. The platform accommodates nearly any product or service, including mobile apps and games. Ad channels include Paid Search through Google Search, Programmatic Display through the Google Display Network, Shopping via Google Search & Shopping, Video via YouTube, and Discovery campaigns - all of which can also be leveraged for remarketing. Suitable for nearly any business, Google Ads operates effectively across the entire funnel, making it a core platform for performance marketing.
Microsoft Advertising (Bing Ads)
An ecosystem that provides direct access to Microsoft’s user base thus acting as an alternative to Google. Traffic quality is comparable, while clicks are frequently cheaper due to generally lower competition among advertisers. Ad channels include Paid Search through Bing Search, Programmatic Display through MSN, Shopping via Bing Search & Shopping (including a campaign type unique to Microsoft), Video & Connected TV through MSN and Microsoft’s partners (e.g. Netflix, Hulu, Roku). Often utilized in parallel with Google Ads.
LinkedIn Ads
A unique Microsoft property and key platform for B2B marketing. Allows targeting an audience by professional attributes, such as job title, company, industry, seniority, skills, and demographic characteristics, such as geography & age. Coupled with a wide variety of ad formats, including sponsored content (text/image/video) & lead generation forms, this makes LinkedIn one of the most precise channels for acquiring high-quality B2B leads.
Reddit Ads
Reddit Ads operates within dedicated communities (“subreddits”), making it a strong platform primarily for B2C marketing. Its distinguishing characteristic is the community-driven nature of each subreddit, where users actively discuss, validate, and filter information - including sponsored content. This environment makes Reddit particularly effective for introducing new products or services and gathering rapid, authentic feedback. However, Reddit users are highly discerning, value transparency, and expect both content and product quality to meet high standards.