AUDIT
service

Comprehensive evaluation of your paid digital marketing aligned with business and marketing objectives. We assess platforms, structure, targeting, tracking and data integrity - delivering an impartial analysis with prioritised optimisation directions.

1

2

3

Multiple Perspectives

The audit covers technical, tactical and strategic dimensions of your program. We evaluate alignment with business and marketing goals, campaign and tracking integrity, data collection and storage logic - identifying gaps, inconsistencies and structural constraints where present.

Precision

You receive a precise assessment of the current state of your program and clear guidance on where change would have the highest impact - if change is required at all. Our conclusions are based on verified data integrity and structural analysis, not surface-level observations.

Time

We focus exclusively on evaluation - not execution, internal coordination or campaign management. As an external partner, we provide an independent, unbiased assessment while saving your team significant time and internal resources.

ROI/ROAS

Indicates how paid media contributes to revenue and overall business efficiency.

CP[x]

Cost of a defined target action - click, lead, registration or purchase - adjusted to your business model.

CORR

Assessment of whether the overall marketing program - including structure, data integrity and execution logic - is aligned with defined business and marketing objectives.

Project stages

Imagine the Efficiency

We establish the intended role of your digital marketing program within the broader business and marketing objectives. This defines what alignment, structural integrity and measurable outcomes should look like under current constraints.

Define Correspondence

We compare the intended structure, funnel logic and performance expectations with the actual program configuration and data integrity. Gaps, inconsistencies and structural misalignments are identified through evidence-based analysis.

Realize and quantify

Deliver structured findings, prioritised recommendations and quantified impact estimates.